Analytics Oct 2, 2026 · 3 min A dashboard that admits what it doesn't know A zero can mean nothing happened or that nobody looked. How I build dashboards that say what they checked and open on the people who are waiting.
Analytics Sep 30, 2026 · 3 min What each customer actually costs Ad platforms learn from whatever you count. Why cost per customer by source is the number leadership should run on, and how to start with one source.
Web Sep 27, 2026 · 5 min Your database is the source of truth, not your vendor's In the intake platforms I build, the business keeps its own record and pushes to the CRM second. Here is how that works, from permanent short links to proving each leg.
Analytics Sep 25, 2026 · 6 min The lead that disappeared: following one click from ad to CRM Follow one paid click from the ad to the CRM and back to the ad platform, see where the source data quietly drops out, and use a checklist to keep it intact.
Web Sep 25, 2026 · 5 min Your form is a conversion system, not a contact box A lead form is logic, data capture, validation, spam defense and a handoff. How to design each piece so more real people finish it and the data stays useful.
Infrastructure Sep 25, 2026 · 5 min Inspect the system before trusting the symptom A symptom tells you where it hurts, not what broke. A practical troubleshooting method for web problems, with common patterns and a step-by-step inspection checklist.
Analytics Sep 25, 2026 · 5 min GA4 and Tag Manager setups that answer business questions Start with the decisions a business needs to make, then design GA4 events and GTM tags around them, with naming rules, consent, testing and fewer dashboards.
Analytics Sep 25, 2026 · 5 min Attribution when the sale happens off the website When leads close by phone, in intake, or through a signed agreement, the source has to survive every hop. How to carry it through and send real outcomes back to ads.
Analytics Sep 25, 2026 · 5 min Server-side conversions in plain English What server-side conversion tracking is, why browser pixels lost signal, how deduplication and hashing work, and when it's worth building versus when it's overkill.
AI Sep 25, 2026 · 5 min Measuring whether AI drafts are actually good The best quality signal for AI drafts is how much survives human editing. How to measure it per prompt version, plus the guardrails that keep drafts safe to review.
