Hector Herrera

hectorherrera.me

Hector Herrera

Digital strategist and systems builder

hectorherrera.me/contact · LinkedIn ·

Summary

Digital strategist and systems builder with more than 20 years across web development, search, analytics, automation, infrastructure and AI. I move between planning and implementation, and I am most useful where the answer doesn’t fit inside one department.

What I’m good at

Owning the whole stack
Hosting, DNS, SSL, mail, deployment and performance. I run these myself, not through a ticket queue.
Turning traffic into measurable leads
Conversion paths, forms, GA4 and Tag Manager, UTM and click-ID capture, and the CRM handoff.
Search under real competition
Technical SEO, content architecture and visibility inside AI answers, learned in one of the most expensive search markets online.
Practical AI
AI-assisted development and scheduled agent automation with monitoring and health checks built in.
Translating in both directions
From leadership goals to implementation, and from technical constraints back to plain English.
Operator’s judgment
I built and ran my own business, so I weigh cost, risk and upkeep, not only features.

Experience

  1. Digital strategy & AI systems Today

    Today I work across digital strategy, web operations and AI systems architecture, and I still run my own servers, mail and automation.

  2. Mesothelioma search & lead generation

    I moved into lead generation and digital strategy in mesothelioma search, one of the most competitive and expensive spaces on Google.

  3. Memorial services

    I worked with partners across the United States in the memorial services industry: a fast-paced, demanding field where speed and precision matter.

  4. My own e-commerce business

    I ran my own e-commerce company, selling products nationwide from a website I built myself. That is where I learned to think like an operator, not just a builder.

  5. Programming & applications

    The work pulled me into programming and application development, building software that solved real problems for the people using it.

  6. Web design

    I started with the part of digital work people can see: building websites.

Full history and references on request or on LinkedIn.

Capabilities

Web
Custom PHP · WordPress architecture · Performance & Core Web Vitals · Forms & multi-step logic · Accessibility
Search
Technical & on-page SEO · Content architecture · Local search · AI-answer visibility & entities
Data
GA4 · Google Tag Manager · UTM & GCLID capture · Lead-source attribution · Conversion APIs
Infrastructure
Linux VPS · nginx & PHP-FPM · DNS & SSL · Mail (SPF, DKIM, DMARC) · Backups & hardening
AI & automation
Claude Code · Scheduled agents · Workflow automation · Zapier & Pipedream
Operations
CRM & lead workflows · Integrations · Vendor management · QA & release process