Hector Herrera Résumé

hectorherrera.me · Résumé

Hector Herrera

AI systems architect

Summary

AI systems architect and hands-on AI developer in Houston, with more than 20 years across web development, search, analytics, automation and infrastructure. Today I design, build and run AI systems in production, from the knowledge they work from to the safeguards around what they’re allowed to change. I move between planning and implementation, and I’m most useful where the answer doesn’t fit inside one department.

What I’m good at

Owning the whole stack
Hosting, DNS, SSL, mail, deployment and performance. I run these myself, not through a ticket queue.
Turning traffic into measurable leads
Conversion paths, forms, GA4 and Tag Manager, UTM and click-ID capture, and the CRM handoff.
Search under real competition
Technical SEO, content architecture and visibility inside AI answers, learned in one of the most expensive search markets online.
AI systems in production
AI assistants and agents that do real work for real teams, with a person approving what matters and safeguards, undo and monitoring around anything that touches a live system.
Systems that prove they work
Checks that prove delivery, catch silent failures and are themselves tested to fail. Documentation written from the running system, not from memory.
Translating in both directions
From leadership goals to implementation, and from technical constraints back to plain English.
Operator’s judgment
I built and ran my own business, so I weigh cost, risk and upkeep, not only features.

Ventures

Hex AI Systems Founder
A proprietary AI operating system that sits on top of today’s leading AI platforms and turns a business’s workflows into agent-driven operations: a centralized brain that gets smarter every session. hexaisystems.com
HEX Web Design Founder
Fast, easy-to-manage websites for Houston businesses, wired to the forms, tracking and follow-up that turn a visit into a customer. hexwebdesign.com
HEX Creative Works Founder
Social media for Houston businesses. Strategy, content, posting, community and paid social. hexcreativeworks.com
NexChron Creator & publisher
Daily AI intelligence: how AI is reshaping business, government and everyday life. nexchron.com

Experience

  1. AI systems & digital platforms Today

    Today I lead digital platforms and AI operations, designing and running AI systems in production for a Houston firm. I also founded Hex AI Systems and publish NexChron, and I still run my own servers, mail and automation.

  2. Mesothelioma search & lead generation

    I moved into lead generation and digital strategy in mesothelioma search, one of the most competitive and expensive spaces on Google.

  3. Memorial services

    I worked with partners across the United States in the memorial services industry: a fast-paced, demanding field where speed and precision matter.

  4. My own e-commerce business

    I ran my own e-commerce company, selling products nationwide from a website I built myself. That is where I learned to think like an operator, not just a builder.

  5. Programming & applications

    The work pulled me into programming and application development, building software that solved real problems for the people using it.

  6. Web design

    I started with the part of digital work people can see: building websites.

Full history and references on request or on LinkedIn.

Capabilities

Web
Custom PHP · WordPress architecture · Performance & Core Web Vitals · Forms & multi-step logic · Accessibility
Search
Technical & on-page SEO · Content architecture · Local search · AI-answer visibility & entities
Data
GA4 · Google Tag Manager · UTM & GCLID capture · Lead-source attribution · Conversion APIs
Infrastructure
Linux VPS · nginx & PHP-FPM · DNS & SSL · Mail (SPF, DKIM, DMARC) · Backups & hardening
AI & automation
AI systems architecture · AI assistants & agents · Human approval & guardrails · Knowledge & memory design · Claude Code · Workflow automation
Operations
Intake & CRM platforms · Integrations & rate governance · Monitoring & alerting · Versioning & owner’s manuals · Vendor management