Infrastructure Sep 27, 2026 · 5 min Name the system before you build it When one word does several jobs, nobody can own it. How I split an estate into named subsystems, test each one, and enforce the names with a check that runs daily.
Infrastructure Sep 27, 2026 · 5 min Write the owner's manual from the running system Documentation written from memory starts going stale the day it ships. I write owner's manuals from an inventory of the live system and check them against it.
Web Sep 27, 2026 · 5 min Your database is the source of truth, not your vendor's In the intake platforms I build, the business keeps its own record and pushes to the CRM second. Here is how that works, from permanent short links to proving each leg.
Strategy Sep 25, 2026 · 6 min Every web problem eventually becomes a systems problem Development, marketing, analytics, infrastructure and automation are one machine. Here is the working model I use to find the real problem and fix it for good.
AI Sep 25, 2026 · 6 min Scheduled AI agents with a human in the loop How I run scheduled AI agents on my own servers: scoped permissions, budgets, timeouts, health checks, a daily status report and a review queue before anything ships.
Infrastructure Sep 25, 2026 · 5 min Inspect the system before trusting the symptom A symptom tells you where it hurts, not what broke. A practical troubleshooting method for web problems, with common patterns and a step-by-step inspection checklist.
AI Sep 25, 2026 · 5 min Using AI on real servers without losing sleep I use AI-assisted development on real servers daily. The habits that keep it safe: least privilege, staging, backups, reviewed diffs, vaulted secrets and real checks.
Web Sep 25, 2026 · 5 min WordPress or lean custom? The costs nobody prices in WordPress and lean custom stacks both work. The real choice comes down to who edits the site, who maintains it, and what it costs to own over years, not weeks.
Strategy Sep 25, 2026 · 5 min What running my own business taught me about tech decisions Running my own e-commerce company changed how I judge technology. Cost, risk, upkeep, cash and time matter more than features, and someone has to own the outcome.
Analytics Sep 25, 2026 · 5 min Server-side conversions in plain English What server-side conversion tracking is, why browser pixels lost signal, how deduplication and hashing work, and when it's worth building versus when it's overkill.
Infrastructure Sep 25, 2026 · 5 min Why I still run my own servers and mail I self-host web, DNS, SSL and mail because it teaches every layer and gives me control. It also has real costs, and plenty of businesses should not do it.
