Hector Herrera

Digital Strategy · Web Technology · AI · Marketing Systems

I build the systems behind digital growth.

I work across web development, AI, search, analytics, automation, infrastructure and digital strategy — connecting the pieces that turn technology into a working business system.

Explore my work About Hector

Heard me on a podcast? Start here →

Systems, not just a site

A website rarely exists by itself. Behind it are servers, analytics, forms, CRMs, search engines, content, campaigns, automations, media, and people. My work lives in the connections between those systems. I help figure out what needs to work, build the pieces I can, connect the rest, measure what happens, and keep improving it.

What I work across

  • 01

    Web Systems

    Development, WordPress, performance, forms, hosting and the infrastructure behind reliable digital experiences.

  • 02

    AI & Automation

    Practical AI-assisted development, internal assistants, workflow automation and systems that reduce repetitive work.

  • 03

    Search & Growth

    SEO, local search, content architecture, AI-search visibility, landing pages and conversion strategy.

  • 04

    Analytics & Attribution

    GA4, GTM, campaign tracking, lead-source capture and the data needed to understand what is actually working.

  • 05

    Digital Operations

    CRMs, integrations, vendors, deployment, QA and the operational glue between platforms and teams.

  • 06

    Media & Authority

    Podcasts, video, long-form content and the systems that turn media into discoverable, durable brand authority.

Most useful where disciplines overlap

I can talk strategy with leadership, work through attribution with marketing, troubleshoot infrastructure, get into WordPress or PHP, map an automation, and then step back to ask whether any of it is actually improving the experience or the business.

Read the longer story →

Selected work

The best examples are systems stories, not portfolio thumbnails: what was the problem, what systems were involved, what I owned, what decisions were made, and what changed.

See how I approach projects →

Building something complicated?

I like problems that sit between technology, marketing and operations. If that's what you're working through, I'd be glad to hear about it.

Get in touch