Search Sep 25, 2026 · 7 min Ranking isn't enough: how to get cited inside AI answers What makes ChatGPT, Perplexity, Claude and Google's AI features pick a source, and the practical work that makes your site the one they cite.
Search Sep 25, 2026 · 6 min Entity first: Google and AI need to know who you are Before content or links, search engines and AI tools need to know who you are. How to build one canonical home, consistent profiles and schema that connects them.
Search Sep 25, 2026 · 6 min What SEO taught me in one of the most expensive markets on Google Lessons from years of mesothelioma search about intent, trust, patience and compassion, and why shortcuts cost more in high-stakes markets than they ever save.
Search Sep 25, 2026 · 6 min Content architecture beats content volume Publishing more pages rarely fixes a search problem. How pillars, clusters, internal links, pruning and a clear job for every page do more than volume ever will.
Search Sep 25, 2026 · 6 min City pages that aren't thin How to build city and local pages that actually help people, stay clear of Google's doorway page rules, and fit into a site structure that makes sense.
