Expertise
A connected capability map.
These are not separate services. They're the disciplines I move between on the same problem — from strategy through implementation to measurement.
Web Development & Engineering
- WordPress architecture and administration
- Elementor Pro and theme / page-builder environments
- Gravity Forms and custom form behavior
- PHP customization and plugin development
- Front-end troubleshooting and responsive behavior
- Performance, caching, Core Web Vitals and technical QA
Infrastructure & Technical Operations
- cPanel and Linux-hosted environments
- VPS / server planning and resource troubleshooting
- DNS, domains, SSL, cron jobs, PHP/INI and hosting management
- Staging, deployment, backups and operational reliability
Analytics & Attribution
- Google Analytics 4
- Google Tag Manager
- UTM architecture and GCLID capture
- Meta Conversions API / pixel concepts
- Form and lead-source attribution
- Funnel measurement translated into operational decisions
Digital Marketing & Search
- On-page and technical SEO
- Local and city-specific search strategy
- Content architecture and authority building
- Search intent and conversion alignment
- AI-search / answer-engine visibility and entity strategy
- Landing pages and lead-generation funnels
AI & Automation
- Claude Code and AI-assisted development workflows
- Internal AI assistant / sidekick concepts
- Workflow automation and task-routing systems
- Scalable content and research workflows
- AI as an operating layer across digital work — not a standalone chatbot
Business Systems & Integrations
- LeadDocket, Filevine
- DocuSign / PowerForms, Formstack
- Zapier and Pipedream
- CRM / lead-management workflows
- Email, texting, forms and downstream data movement
Media & Content Systems
- Podcast strategy and appearances
- Video and short-form content systems
- YouTube / channel considerations
- Documentary and long-form media reuse
- Connecting media to search authority and lead generation
UX & Conversion
- Mobile-first layout reasoning
- Form optimization and multi-step logic
- CTA and messaging strategy
- Accessibility awareness and user-flow design
- Balancing empathy, clarity, conversion and compliance
Tools I actually work in
A selective list, not a wall of logos — the platforms and technologies I use often.
- WordPress
- Elementor Pro
- Gravity Forms
- PHP
- MySQL
- cPanel
- Linux / VPS
- LiteSpeed Cache
- Bunny.net
- GA4
- Google Tag Manager
- Search Console
- Meta CAPI
- LeadDocket
- Filevine
- Zapier
- Pipedream
- Claude Code